Sample audit

A US apparel store (name withheld)

This sample shows the report format. Public pages only, nothing purchased, no changes made to the store. Example audit. Store wording below is paraphrased (example wording). AI assistants used: Claude and Gemini.

Sample: based on a real audit of a US apparel store (name withheld), public pages only. Store wording is paraphrased (example wording). No fix was applied.

24shopping tasks run
3places a shopper gets stuck

3 places a shopper (or their AI assistant) gets stuck

Everything else we checked matched the store's pages.

1. Does free shipping cover Hawaii? The pages disagree.

Blocks a yes
Shopper task
Ship utility pants to ZIP 96813 (Honolulu). Does free Standard shipping over $100 apply?
Before
Example wording: "Free Standard delivery (4–6 business days) on US orders above $100"
"Standard orders usually take 4–6 business days to reach the lower 48 states"

The assistant quoted both lines, said the Hawaii cost is unknown from the published text, and would not invent a rate.

Fix
One sentence on the shipping page: say whether Hawaii and Alaska get free Standard over $100, a stated surcharge, or rates at checkout, and whether the 4–6 day window applies.
Re-test
Re-test: not run on this sample

2. Which size should I get? There's no size chart in text.

Agent stopped short
Shopper task
"I’m usually a M with this brand. Which size of the utility pants should I get?"
Before

Example wording: sizes run from XS to 3X but there's no size chart or fit guide text, so the assistant would not recommend a size.

Fix
Publish a short size chart (waist/hip or garment measurements) as readable text on the product page, not image-only.
Re-test
Re-test: not run on this sample

3. Will it arrive by next Friday? Only a window, no date.

Partial answer
Shopper task
Can the pants reach ZIP 10001 by next Friday?
Before

Example wording: orders leave within 1–3 business days, then take 4–6 business days to the lower 48 states, so about 5–9 business days total. It could not confirm next Friday.

Fix
State processing and transit as one combined range (“ships in X, delivers in Y business days, continental U.S.”). A guaranteed date needs checkout testing, which is outside a free check.
Re-test
Re-test: not run on this sample

Not included in a free check

  • No cart or checkout runs
  • No access to your theme
  • No live changes
  • No re-test or keep verdict

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Footnote: across all 24 shopping tasks, the facts the assistants reported matched the store's published pages; 4 of 24 tasks stopped short rather than guess.